Will the content delivery platform help you to increase your program, or distract from your site?
Have you ever considered writing an article about your e-learning course like medium distribution? If so, you are not alone. As a vehicle to connect viewers with viewers, there is an attractive sales pitch in the middle. But like many marketing ideas that seem very easy, it’s downsides.
If you are thinking that you have to publish your latest article on the Content Delivery Platform or on your blog, here are some factors.
The pro: reaching a large audience quickly.
The big advantage of using a medium (or linked content of LinkedIn, or public platforms like Quora or Reddit) is that it keeps you in front of many people (potentially).
Writing a thoughtful article is not difficult, which acquires some thousand thoughts and several hundred likes (or upvote, or +1). And that kind of meditation can be encouraging. It can also do some sales. But before you start dedicating all your energy in that direction, there is one more thing to remember.
The con: losing control of your own content.
The content published on your site is related to you. But when you publish on someone else’s site, when you are not owned, you control the control of that content.
Let’s say the website is the path to MySpace. All the posts you create go with it, as did the viewers to generate. Or, they can change how content is displayed and formatted, or they update the algorithm you suggest, to determine what your article is to suggest.
All these things are known to happen, and when they do, it puts the energy you invested into that energy at risk. And if this argument sounds familiar … well, there is a reason for this.
Deciding where to host your content is similar to deciding where to host your course.
As it turns out, using one of these content hosting platforms is very much like choosing a hosted learning management system such as Udemy for your course. You gain a lot of convenience and access to the audience, but you lose control of your product, your visitors, and your information.
Now, maybe you do not consider this kind of bad thing. Not everyone is comfortable in handling everything. But if you are going through all the hassles of making the material in your curriculum market, then it is important to factor in the returns from your investment.
Content delivery platforms benefit from your continued use. They benefit from your content, because thousands of users post well-written articles on their site, bringing lots of traffic every day. And that traffic is very worthwhile for them.
But only a fraction of the traffic coming from that site will eventually return it to your website on your post. It may still be worth it, but only when your website is ready to handle new visitors.
Content distribution has value—but only after you’ve done work on your own site.
If you are still set to use a forum like Medium or LinkedIn to expand your audience, then there is a way to do it effectively for eLearning. Here’s how it goes:
1. Put your own blog first.
Yes. I’m serious. You still have to do this. The whole point of reaching a larger audience is to draw them to your site. If you don’t have content on your site to back up your content distribution strategy, then you will waste a lot of time.
2. Consider the audience on the platform.
If you have reached a site like Quora or Reddit with a strong sales pitch, you will laugh at the site. You can do the best on such sites that you put a link in your profile and then engage the community as a colleague, not as a sales vendor.
On the other hand, platforms such as Medium or Published content on LinkedIn encourage professional expertise. You can talk about your business more easily on these sites without the fear of audience shocks.
3. Write a share-worthy article.
Easier said than done, right? But if you have spent enough time on your blog then honoring your writing skills and refining your message, you are more likely to draw this step.
4. Write, publish, and link back.
When you visit your content on a platform of your choice, make sure that the article contains many links in the body, go back to relevant articles on your site. Again, it would be easy if you have pieces of high-value content on your site that you want to link to. Your links should feel natural and user-oriented. If your link is sequential, then it will only cause high bounce rates, and you will lose credibility.
90–95% of your content should still be on your site.
Even when you decide to publish articles on the medium sometimes, most of your efforts will remain on your site. If you publish a weekly blog, maybe once in the quarter you can try publishing on the medium. If you publish two or three times a week, you can use another channel once a month.
Whatever you decide to do, it is important to keep the purpose of your strategy in your mind the most important. These sites can help you build listeners, but if the audience does not have to go anywhere, you will not like it. So, underline your content, and once you run that machine easily, then start thinking about more creative methods to reach new readers.
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